The word “Beacon” or Beacons actually means something visibly attractive or bright enough to convey a message or act as a signal. “iBeacons” is a concept originally introduced by Apple Inc. which is used as an indoor positioning and proximity based messaging system. As the concept gained popularity, several companies have emerged to manufacture hardware and develop mobile device applications exclusively for Beacon technology. Estimote, BluseSense and Onyx to name a few. But what’s so inviting? Why as a Company you should make use of this? These are the top 10 reasons:
Low IT Investment
Hardware associated with Beacons are low-cost, low-powered and can act both as a transmitter and a receiver. These pieces have Bluetooth chips embedded within supported by a lithium battery (similar to a wrist watch) and support a range of around 50 to 70 meters. Most of the top companies offer 3 such Beacon transceivers for less than 100 USD. Cost is a negligible factor here.
Rapid Kick Start
Rather than months or weeks, it just takes few days to put Beacons to work. Beacons are flexible that you can test them on a smaller scale to begin with and expand on-the-go. Once you define a set of marketing messages and configure which beacon to display what information, these transceivers can be stuck to any hard and dry surface like walls and that’s it! you have installed them.
Low Maintenance Cost
Compared to other Enterprise Applications and Marketing Software, Beacons completely avoid the hardware maintenance cost (except changing the battery and a Server) and incurs a very less cost towards managing the associated application, analyzing the results obtained from your customers and gain insights.
Automation at its best
Once they start working, human intervention is not required at all. Beacons will start push messages and display ad content such as images and videos as soon as the user reaches the range or according to the time interval set by the administrator. It doesn’t matter how many users are in the range at the same time. Beacons can handle things all by themselves.
Highly Sensitive towards Context
Context based advertisement is the key for marketing independent of the industry. Individual Beacon can be set to display targeted message based on a defined criteria (device used, location of the device etc.). A single Beacon can display multiple messages based on the context of the receiver.
Industry Vertical is not a constraint as Beacons can be used in any industry. Find below a very minimal list of applications;
Guide your Customers:
- Shopping Malls
- Conference Halls
Display Ad Content, Offers and Discounts
- Retail Shops
Engage with your Employees/Students
- Manufacturing Plant
- IT Firms
Collect Customer feedback
- Any Industry
And much more.
Make the business future ready
It’s evident that usage of mobile devices are increasing exponentially day by day. With this technology designed exclusively for mobile devices, you will enable a rock solid foundation for your business’ future as far as marketing and customer or user engagement is concerned.
Delight your Customers
It is already a proven technology which can provoke customer’s interest based on real-time and context sensitive engagement. Its rest assured that the customers or users will be delighted and enjoy such services.
Reduced Man-power investment
As you have an error free and automated guiding and marketing system in place, very less investment is required in terms of man-power to do the same.
Beyond basics – Analytics
As Beacons keep recording the happenings and also collect information from users (with their knowledge and permission) which can be stored and analyzed. The results can be used to gain more insights about user’s interest and design better campaigns. It can also be used to enhance existing content management system.